This widget I pitched and designed resulted in Expedia getting featured in the App Store.
My role: pitch, design
While Expedia had an existing widget on iOS, it offered nothing to the user without an upcoming trip booked.
The idea I pitched as part of a hackathon was to give folks something worthwhile from day one, and every day after.
The new Expedia app widget launched alongside iOS 15, and caught Apple's attention.
Your work inspired many during the hackathon and allowed us to quickly leverage it into an actionable experience that we took to market. I appreciated and admired the way you leaned in – start up mode with a volunteer army to make this work. You demonstrated strong [Expedia Group] values and drove business impacts (widget being featured resulting in App Downloads). I especially appreciated the way you took feedback from senior leaders and pivoted towards something that hits on the customer need, business need and tech feasibility.